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Sonny’s BBQ Chooses Synergy To Enhance Menu Selections, Upgrade In-Store Efficiencies

Mar 02, 2012

Synergy Restaurant Consultants to work with Sonny’s Real Pit BBQ Restaurant

Maitland, Florida-based Sonny’s BBQ, with over 120 restaurants in 9 states, has named Synergy Restaurant Consultants as its “go-to, think-new” team. Synergy will be working on multiple strategies as it seeks to re-energize the Sonny’s BBQ brand through new menu items, operational efficiencies and equipment upgrades.

“We are delighted with this important new assignment,” commented Danny Bendas, Managing Partner of the nationally respected consultancy. “Once we finished our initial assessment of Sonny’s business from the aesthetics to the pragmatics, we have begun to enhance their selection of fresh cooked daily menu items supported by new protein and produce vendors. We are also assisting with the training of Sonny’s team members to support their newly upgraded guest experience.”

Synergy has also initiated a redesign of the menu graphics as well as all elements of the table presentation. “Our holistic approach to restaurant brand re-invigoration makes us uniquely qualified to satisfy Sonny’s comprehensive initiatives,” Bendas concluded.