Blog

Plant-based, CBD-Infused Food and More Trends to Watch

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I am currently attending a three-day Marketing Executives Group conference sponsored by the National Restaurant Association. This special event brings the biggest brands and the smartest marketing executives together to share ideas and discuss solutions to some of the greatest challenges facing the restaurant industry. My ten big takeaways from day one:  1. According to …

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culinary creativity

Pushing the Edge of Culinary Creativity

April 30, 2019
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By Anne Haerle With the competition among restaurants for “stomach share” nearing Game of Thrones intensity levels, chefs are flexing their creative muscles even harder to capture their share of customer dollars. Between cheeky fusion concepts, turn-anything-into-a-taco, and Instagram eye candy menu items, restaurants are driving differentiation by seeing who can conquer their competitors through …

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3pd Food Delivery

What Is Your Delivery Strategy?

April 29, 2019
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Food delivery is now more common and convenient than ever, and modern technology has made it easier for people to access food no matter where they are.  Many restaurants stumble because they do not have their restaurants properly set up for delivery.  Restaurants operators who have a sound delivery strategy realize 20+% of sales towards …

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Straw ban

Innovations in Non-Plastics

April 28, 2019
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Last Monday was Earth Day – this worldwide event is to bring awareness of the importance of environmental protection. That awareness also extends to the foodservice industry. On Monday, April 22, 2019 (coinciding with Earth Day) the City of Los Angeles put a new ordinance into effect, aimed at reducing single-use plastic waste. This new …

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How Much Can You Afford to Spend On Occupancy Costs?

March 20, 2019
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We have found that many operators and startups don’t have all the financial tools at their disposal to calculate what they can afford to spend on occupancy costs. Often they are given a cost per square foot AND an additional CAM charge (common area and maintenance) OR a Triple net fee (which includes all taxes) …

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Restaurant branding

Restaurant Branding for Startups

February 27, 2019
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You’ve had a dream of owning your own restaurant for what seems like forever, and now things are finally coming into place. You have your funding, your location, and your menu. But how will you make your restaurant memorable? Will your brand be one that stands out from the crowd, or will it merely be …

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Regional Pizzas

New Pizza Concepts We Love

February 22, 2019
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How did you celebrate this month’s holiday? No, not Valentine’s Day. We’re not talking about President’s Day either. For us, National Pizza Day, inspired us to recollect and celebrate some of our favorite pizza concepts, including one we recently helped to get off the ground!  We don’t like to brag, but at Synergy, we have …

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