Move over beef tacos, fish is gaining in popularity

May 01, 2011

With the fast casual boom and rising popularity of Mexican menu items (think tacos), there’s been an interesting new finding in a recent market intelligence report from Technomic.

They found that while chicken and beef are still the main ingredients in tacos, the amount of fish tacos on restaurant menus was up 22.5 percent in a one year (2009-2010).

Fish Tacos - Ricky's Fish Tacos CC BY 2.0

Findings from the research in this report also show an increase in sales by 2.7 for limited service Mexican restaurants which is impressive considering the 3.2 contraction for the industry during the same period.

Now more than ever, consumers seeking convenience, affordability and ethnic dining experience — the Mexican fast casual model has proven to satisfy these needs.