The Food is a crucial element of a restaurant’s competitive advantage, growth positioning, and long term financial health. Smart menu development has never been more important. We carefully craft menu selections that deliver the“WOW” in flavor and visual appeal. These flavorful considerations are balanced with targeted food cost, profit contribution and an eye for consistent execution. Synergy and Brand IQ have developed an integrated solution to menu development that will deliver significant impact on both profits and guest loyalty. Your success is our success.
Over the past five years, Dean Small and Danny Bendas have evaluated our kitchen, salad bar, and bakery operations. Also, they have developed numerous new menu items and re-engineered many of popular menu items. Most recently, Synergy re-concepted our salad bar as a Market Fresh Bar. This new concept has increased our salad bar sales by more than 50% in the test locations.
The results from all of Synergy’s work for us has been insightful, thought provoking, and actionable. Synergy’s passion for our business and their expertise has set Eat’n Park up to be successful for another 50 years. I recommend Synergy without reservation to any foodservice organization.
Adam Golomb, Director of Marketing, Eat’n Park
The presentation you two made to us was certainly a WOW. I didn’t think you could reengineer so many menu items so dramatically without raising costs, but you did and have given new life to our Apasionado! Initiative. You two of you have exceeded my expectations ….by a wide margin.
Robert Kill, President/CEO, Hacienda Mexican Restaurants
At Johnny Carino’s, we maintain a very aggressive development schedule, and since working with Dean and Danny our menu efforts have been the most significant and profitable in our history. I would highly recommend Synergy to assist anyone in the need of menu development and kitchen operations coaching. Their work is communicated in an efficient manner and contains the thorough content we need to be successful. Great Job!
Chris Peitersen, Vice President of Culinary Operations, Johnny Carino’s Italian
The menu items developed by Synergy were highly consistent with our vision of the upscale ‘family-style’ Italian dining concepts we have under development. We want the food to be the ‘hero’ in our new concept and Synergy met that standard. The menu items consistently exceeded the expectations of the seven-person menu item review committee on both appearance and taste. The menu assembled by Synergy is well-rounded, with good variety and strong flavor profiles.
H.G. Carrington, Jr., Senior Vice President, The Spaghetti Warehouse Restaurant

From our initial conversations about our menu needs, to the on-site visits, to the 40 + menu concepts presented, to the training sessions and ultimately our new menu rollout, we were extremely pleased with the Synergy team. The new menu has been a huge success and exceeded our expectations. I will also tell you that your operations assessment changed our way of thinking as it relates to preparation and execution. Thanks for everything and we look forward to working together on future projects.
Eric Holman, Vice President of Concept Development, Fatz Cafe
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