Great Wolf Lodge Food Program Development
The woodland-themed hotel chain was losing significant money in foodservice and had low guest satisfaction scores due to food quality and the overall foodservice experience. Guests frequently brought their own food to the resort or left the property to purchase food elsewhere. The leadership team felt there was an opportunity to increase F&B spending on site by evaluating opportunities in the dining operations.
Synergy was brought in to help identify ways to improve food quality, optimize BOH operations, and to conduct a holistic operations and supply chain assessment of all units. The team identified operational efficiencies and alternative production systems to improve productivity and throughput, reduce complexity in the commissary and helped implement the corrective actions. In addition, Synergy took the leadership team through a discovery tour of their competitors to lay the foundation for concept development for three new F&B outlets that would support the brand’s overall positioning.
Outcome & Benefits
Upon completion of the initial due diligence phase, Synergy successfully rebranded the existing pizza concept to appeal to the target audience, developed a new full-service restaurant concept that leveraged the brand equity, drove increases in POR (per occupied room) revenues and saved the brand over $900,000 via renegotiating distributors and key supply chain products and helped turn negative guest satisfaction scores around.