Flores & Pine
Entrepreneurs looking to create a community hub and unique event venue purchased an outdated facility in a bedroom community near Calgary. The new owners asked Synergy to visit the site to evaluate the opportunity at the location, review facility capabilities to advise on renovation strategies and to survey the competitive set to develop a new concept that would fill a void in the local market.
After reviewing the plans and walking the property, Synergy helped the client team reorganize the space to incorporate an open kitchen and dining bar and relocated the existing bar to an underutilized area of the property to create a warm and inviting lounge area at the entrance.
The founders were led through a rigorous development process to define high-level details of their concept that included a review of the competitive landscape and a discovery tour in Southern California. The target market needs, wants, and expectations were clearly defined. An exploration of core values brought service and hospitality to the forefront.
Throughout the start-up process, Synergy was re-engaged to provide support in the areas of kitchen design, interior design value engineering, as well as culinary support for menu development. Flores & Pine opened their doors July 2019 to rave reviews.
Outcome & Benefits
While the restaurant was predicted to see a slow launch, covers far exceeded estimates and staff had to learn in a “trial by fire” atmosphere. What the owners discovered is that, with Synergy, they had developed the concept so well and identified the needs of their target audience so completely that their most frequent users were coming four to five times per week. Revenues are far exceeding expectations and the group expects to be profitable within 9 months of opening.