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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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virtual restaurant trend

Virtual Restaurants are Whipping Up Good Eats

A lot has changed with the advent of technology. Many of us don’t go anywhere without first checking online reviews, we can work entirely remotely at home in our pajamas, and ordering food is just a mouse-click away.  With our recent article about the emergence of ghost kitchens, a storefront is no longer required to…

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restaurant employee safety

A New Season of COVID: 3 Ways Restaurants Can Prepare

BY BRIAN HASSAN, CO-FOUNDER, KICKFIN For restaurants—and the rest of the world—COVID was the theme of our spring and summer. Unfortunately, it’s still the headline as we head into the fall. Back in March, restaurant owners and operators pivoted as quickly and strategically as they could, not knowing how long this new normal would last…

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Just Wings

It’s Just Wings: A Blueprint for the Future?

A number of big restaurant chains have seen their sales skyrocket during the pandemic — now they’re inventing their own “independent” concepts While the current upending of the restaurant industry has flattened many independent restaurants, big chains like Domino’s, Del Taco, and Wing Stop have seen their sales surge. These multinational concepts possess better quality…

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incorporate seasonal produce

Restaurant Menu Refresh

Menu reengineering—we’re not going to lie; this term sounds like a daunting and complicated task for a restaurant manager. The good news is that you don’t have to reinvent the wheel when it comes to refreshing your menu. In the age of COVID, restaurants now more than ever are looking for creative ways to trim…

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dine-in guidance

Dine-In Safety

After months of adhering to only takeout and delivery mandates, restaurants in nearly all 50 states are now allowed to offer dine-in service as long as they comply with the regulations outlined by their local government. Georgia was the first state to reopen its dining rooms in late April, while Massachusetts just reintroduced indoor dining on June 22. Of…

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Training restaurant staff during Covid

Restaurant Covid Training

Handling difficult customers is an ever-present challenge in restaurants. But, like everything else in our post-COVID world, this too has become more complex. In recent weeks, restaurants have scrambled to reopen by reconfiguring their dining rooms for social distancing and equipping team members with masks, digital thermometers, and disposable menus. Dine-in restaurants are attempting to…

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