Positioning, Messaging and Passion

At SRC, our highly skilled team of seasoned restaurant marketing experts is poised to significantly impact the success of startups and turnarounds, expansions and multi-unit rollouts.

Do you want to develop an entirely new restaurant brand? Increase sales and profitability? Maximize your marketing opportunities? With our proven scientific methodology we will make recommendations that result in satisfying your specific brand initiatives. If desired, we are ready to handle implementation as well. We’re on your team.

Restaurant Client Success Stories

Dean Small and Danny Bendas conducted a review of our operating systems leading to the development and implementation of a Standard Operating System (SOS) that has been introduced to all of our operations nationally.  Through Dan and Dean’s efforts, Motorola Hospitality Group was able to improve our operating efficiencies and reduce our operating expenses.

Richard Ysmael, Corporate Director and Vice President, Motorola Hospitality Group

Understanding the Johnny Rockets brand and the need for simplicity in our operations is a key factor in the success of the partners we choose to work with.  It is evident by the results of the work Synergy provided there was a clear understanding of both our concept and our operational limitations.  Synergy was able to provide not only easy to execute concepts, but satisfy the needs of our guests by providing solutions to address poor price/value perception from our guest.  An early result from our post-launch research indicates we have elevated overall guest’s satisfaction by a full 10 percentage points.

Kimberly A. Myers, Vice President Of Brand Marketing, Johnny Rockets

I would strongly recommend Dean and Danny to any organization that is trying to improve their marketing efforts and financial performance.

Richard Gore, President, Honey Baked Ham Café