By Dean SmallWomen are a much more influential group than men.

• Significantly more women than men consumed an alcoholic beverage in a casual dining chain in the past 30 days
• Taste and quality = much more important to women than price
• Most women look at beverage menus; only about 1/3 of men do
• Men rely more on the food menu, the staff, and “brand badges”
• Women are much more willing to try something new - especially when they’re in groups (men are just the opposite)