Boxed Water is the Cool Thing to Drink

March 25, 2011

Plain and Simple TruthHeard any of these popular sayings?“Mineral water from the French Alps”“Filtered naturally”“Originated from protected springs”Bottled water… it’s the trendy thing to do. At least the bottled water industry has taken advantage of it, becoming a $14.4 billion market. Pretty much everywhere you look, someone has a water bottle in hand, or is throwing one away, or buying one at a street vendor; never thinking of the bigger picture, the environment.Heard any of these popular sayings?Socially responsible, eco-friendly, go green, “reuse, recycle, reduce”It’s a popular trend too, saving the environment. Plastic isn’t working, clearly, as so many of the water bottles find themselves in trashcans, rather than recycling bins. Landfills aren’t natural scenic views; it’s waste. So here’s the deal. Water is natural. The container it comes in should be too. Plain and simple. Boxed Water is Better.Be the new trendsetter. Drink water from a box. It’s the cool thing to do.

foodservice and restaurant news

January 5, 2026

AI in Restaurants: The 2026 Roadmap for Owners (Where It Helps vs. Wastes Money)
Read More

January 5, 2026

2026 “Flavor + Menu” Forecast: What Guests Will Crave
Read More

December 19, 2025

Restaurant Startup Consulting Services FAQ: From Concept to Grand Opening (Without Costly Surprises)
Read More