Millennials. By now, you know they’re the most populist demographic in the United States. And as a foodservice operator, you know you want to figure out how to get them to become a loyal consumer at your restaurant. Maybe you feel you’ve got a grip on this segment, but are you ready for the next generation? Generation Z is defined as the group that was born before the Millennials – roughly those currently aged 5 to 20 years old. You may be thinking how could there be much of a difference between the two groups and you may be surprised to hear that there are many distinctions (and they actually view themselves different from Millennials).

Here are a few important points to keep in mind regarding the attributes of Gen Z:

- The older ones are just entering college- They are more cautious with spending their money- They expect a large variety when it comes to menu offerings- They are reliant on technology- They are seeking fresh and healthy options. Healthy seems to always be “in.” Synergy has been creating healthy menu offerings for decades. We have innovative ideas to lower food cost and have new items that are plant-based to attract new customers and drive frequency. Please contact us to learn more.