A Very Modern Makeover

Oct 29, 2020

With so much of the world changing around us, Synergy decided we were due for a digital facelift. Welcome to our new website!

After going through an extensive rebranding and repositioning effort, we embarked on our mission to develop a compelling and credible website for Synergy Restaurant Consultants to modernize our 30-year-old company and focus on the restaurant business of the future.

We’re excited about how our new site helps visitors understand how Synergy can serve them as a living, breathing resource center on restaurant operations topics — with the website continuously updated with relevant, keyword-rich content. We reworked our service offerings and process descriptions to better resonate with restaurant decision-makers, private equity firms, and developers. The new site architecture was redesigned to channel site visitors to the appropriate website section in a timely manner.

Besides these key adjustments, the redesigned site highlights expanded service areas and our new training and education platform. We launched this multimedia offering with our featured restaurant manager training program that combines our decades of restaurant management experience into a comprehensive online course, the first of more to come.

From a functional perspective, our new site better showcases Synergy as the technology-driven and forward-thinking organization that we are. Utilizing a responsive design, the full website displays optimally on desktops, laptops, tablets, and smartphones, with 100% of the content and features fully functional on smartphones and tablets. Most of all, our new website creates a strong foundation for our future marketing communication efforts by clearly communicating our unique value proposition, prompting conversion, and in turn, increasing the number of operators that we can help.

To bring this new website vision to life, we chose BOP Design because of the great work they have done for us in the past and their sole focus on creating top-quality B2B websites that strengthen sales efforts and bridge the gap between sales and marketing. Besides giving the Synergy website a fresh and modern facelift, BOP used their holistic approach of combining effective design, development, SEO, branding, social media, and quality copy to help us obtain our marketing objectives.

We’re very proud of our new web presence as our main vehicle for highlighting our unique value proposition throughout the website, as well as communicating a clear message about our differentiators and our mission — to elevate food, beverage, and hospitality around the world.