It is one of the last things that the customer tastes so it needs to be great. The statistics speak for themselves. According to a study conducted by Technomic, regular coffee and tea still account for more reported outside of home consumption (i.e. foodservice settings), even despite steady price increases since 2008 (with the exception of frozen/ice blended coffee drinks). Coffee and tea compete well up there with non-diet carbonated soft drinks. “60 percent reported drinking regular hot coffee or tea within the last month, second only to the 62 percent of consumers who had a non-diet carbonated soft drink during the same time period.”Other key findings in the study include- 14% of consumers report making more regular hot coffee purchases today than they did two years ago- 73% of consumers find green tea to be more appealing as a hot or iced tea flavor. The number of green tea products found on chain menus has increased in recent years, according to MenuMonitor data.- From the years 2007-2010, there was a 15.9% in coffee sales for grocery, drug and mass merchandise storesRead the entire Technomic press release hereAre you offering coffee and tea at your restaurant? Is your coffee and tea program up over last year? If you’d like a professional menu analysis please contact Synergy.