We know what you’re thinking, “How can a restaurant that has an entrée equivalent to 14 Krispy Kreme donuts be associated with healthy eating?” Famous for enormous portion sizes, calorie-laden entrées such as the aforementioned Bistro Shrimp Pasta, and outrageous cheesecakes, The Cheesecake Factory is somewhere you visit when you’re feeling indulgent, not counting calories.However, a recent report found that The Cheesecake Factory’s ‘Skinnylicious’ menu is a huge hit, especially among older diners. Baby Boomers and health-conscious consumers are flocking to the chain and ordering from the separate 40-item menu that features smaller portioned appetizers, entrees, and desserts that follow strict calorie guidelines. Diners appreciate the ability to eat light without feeling deprived.As demonstrated by The Cheesecake Factory’s recent success, catering to the desires of Baby Boomers is critical. With more disposable income and an appreciation for restaurants, this consumer segment is becoming increasingly important to the restaurant industry.Check out the full article from BusinessWeek