Starbucks is synonymous with coffee. Even if you don’t like Starbucks, you know who they are, and you see them everywhere. But that doesn’t mean that the beverage behemoth neglects to reevaluate its menu every so often. Recently, Starbucks has unveiled a new drink offering that has nothing to do with coffee (or tea) — sodas! Handcrafted sodas, to be exact. Touted as made fresh on demand with no preservatives, artificial flavors, or high-fructose corn syrup, consumers will enjoy Golden Ginger Ale, Spiced Root Beer and Lemon Ale sodas as soon as this summer.
Furthermore, on the heels of this news, Starbucks is planning to offer burgers as well. Actually, it’s not at their Starbucks stores, but rather at their La Boulange chain restaurants.
It’s clear that with menu development, it’s all about research and trial and error. Starbucks has had its misses in the past with failed drinks like the Sorbetto and Chantico, but that’s not stopping them from getting creative and competitive.
For more information, check out http://www.starbucks.com/promo/sodas