Hotels accommodate their guests in almost every way, from laundry service to room service. But you may be surprised to learn that room service is actually waning in popularity, according to a recent study from Chicaco-based online food ordering service GrubHub. So if guests aren't ordering as much room service, then what are they eating? GrubHub analyzed orders delivered to 8,000 hotels across the U.S. and found that takeout orders to hotels increased 125% in the last three years.Other interesting findings:- On average, hotel diners spend about 11% more per order than non-hotel diners.- Men are about 54% more likely than women to order meals to hotels.- Hotel takeout orders peak early in the work week, with fewer orders from Friday through Sunday.- Dinner and late night are the most popular meal times for travelers. Nearly three-fourths (72%) of hotel orders are placed during dinner and late-night hours.Read the entire press release here.How does this news affect restaurants? It is clear how important it is to have a local component to your brand as guests continually choose local restaurants for their meals over room service. A couple of ways to do so include ensuring your restaurant is listed online, whether in a Yelp or Urbanspoon page, or a food ordering service site. Don't forget to add your restaurant to major search engines' local listing services such as Google My Business. And while this may be a no-brainer, it's of utmost importance to offer a delivery option! For more help with increasing your restaurants' local brand presence, please reach out to Synergy.