Millennials are independent. They are going to go the direction that they deem suited for them – NOT the direction of others. Trying to pin any one of them down to a specific focus is literally impossible (ask any Millennial).
For the restaurant industry, the focus has to be on the food, the service and the VALUE for the money as opposed to the generation, to win this group over. They are traditionally smart, savvy and not connected to any one Brand, company or ideology. They are connected, for the most part, to themselves. Not to be considered a negative – they will write their own story and find what works for them based on completely different measurement criteria than we all judged ourselves on.