The Synergy Restaurant Consulting Group has been approved as Foodservice Consultants to The Family And Morale, Welfare And Recreation Command in the Department of the Army. Synergy was awarded the contract to assist in the development of new on-base foodservice concepts, revitalize and band existing concepts and improve the food quality and operating efficiencies of many existing dining facilities.
Synergy Restaurant Consultants will be responsible for conducting market research studies along with food and beverage assessments and analysis. Synergy will be required to visit each requested installation to evaluate the current dining facilities and provide recommendations for improving operations, execution and unit level profitability. The analysis will included review of decor, condition of dining facilities, furniture, fixtures, equipment, menu variety, concept theme, product offering, freshness cues, price points, concept positioning, value propositions and speed of service.
The Synergy Consulting Group will also be required to perform market analysis assessments to assist installation food and beverage managers in developing a strategic program for delivery of services and products demanded by their markets. Previous studies validated a need for new food and beverage opportunities at an installation that included, but was not limited to the CFS MWR Theme Operations.
“This is a tremendous opportunity for the Synergy Restaurant Consulting Group to participate in upgrading the dining facilities at 23 military bases throughout the world” explained Dean Small, Managing Partner of Synergy Restaurant Consulting Group.
“The Synergy team will conduct extensive research inclusive of developing a study that reflects dining preferences, spending habits and frequency for all food and beverage operations. The study will also determine potential lost revenue to off-post competitors and validate the potential for increased revenue for new on-site branded food and beverage operations. In addition, Synergy will be required to identify the missing concept opportunities including the development of specific themed food and beverage concepts offering strong appeal and meeting the overall dining needs of military personal” said Small.
“We will be working closely with the Department Of The Army to create a logical ongoing process.” Small finalized.