Industry Veteran Bruce MacDiarmid Joins Synergy Restaurant Consultants

Oct 24, 2018

Synergy Expands Capabilities with the Addition of Bruce MacDiarmid to the Team

Synergy Restaurant Consultants is expanding their reach into new high-growth strategic opportunities through a valued partnership with noted industry veteran, Bruce MacDiarmid. “We are thrilled to have Bruce part of our team as we share a common vision of helping and inspiring others to succeed.” Bruce embraces our culture and mission that “ultimate success in the restaurant business derives from a consistent focus on enhancing the overall guest experience.” Innovation and operating efficiency are the keys to delivering that long-term success. Having Bruce on the Synergy team allows us to leverage his unique range of industry experience thereby offering our clients the insights gained through a successful career leading and operating multi-unit concepts in multiple restaurant segments.


Bruce MacDiarmid
Bruce MacDiarmid

MacDiarmid began his career in restaurant operations eventually taking on executive roles in training, operations and marketing. His record of accomplishments includes; award-winning brand building, the creation of scalable restaurant concepts, financial turnarounds, menu development, technology implementations, restaurant design, marketing, human resources and labor optimization. His financial expertise and leadership skills most recently were highlighted in the Pacific Northwest as President and CEO of Shari’s Restaurants where he was instrumental in reinvigorating the brand and guest experience. He received a bachelors degree in Business/Marketing from California Polytechnic State University and attended graduate school at San Diego State University. He has served on multiple boards including chairmanship roles.

“Success in the restaurant industry is all about moving quickly to stay with the trends, and being nimble enough to engage customers continually,” says MacDiarmid. “One of the greatest challenges today, regardless of the dining segment is continuing to add value to the guest experience in an environment of constantly escalating labor cost pressure,” adds MacDiarmid, explaining that delivering that value requires an unwavering focus on the customer.

There remains significant upside to the restaurant operators who step up their game and take advantage of all the new opportunities with an eye on innovation and efficiency.

MacDiarmid looks forward to helping Synergy clients improve their operations, execution and financial performance “I am excited to join the team of professionals at Synergy. A team led by founding partners Dean Small and Danny Bendas who have demonstrated a 30-year track record of helping clients with their revitalization and growth challenges. The fact that the company was founded and is currently lead by two graduates of the Culinary Institute of America speaks volumes to their passion and commitment to the restaurant industry.”

About Synergy
As a premier restaurant consulting firm, Synergy Restaurant Consultants is a team of restaurant management professionals that develops innovative ideas and creates sustainable brands to drive top-line sales. Our restaurant consulting team specializes in both launching new restaurant startups and jump-starting struggling or financially distressed brands. Since 1988, Synergy has been a strategic resource to more than 250 national and independent restaurant companies within every dining segment. The company is based in Newport Beach, California.