Increase Restaurant Sales with Family Friendly DiscountsSynergy Restaurant Consultants | Restaurant Marketing
Restaurant businesses offering deals, discounts and value meals are more important than ever for encouraging families to go out to eat. A Diner Study found that among respondents who feel restaurants should be more family-friendly, 58% would like to see them offer more discounts and value-based options. A number of operators, including Spartanburg, S.C.-based Denny’s, invite kids to eat free on certain days when parents purchase an entree. Following is a sample of some generous promotions:
Holiday Inn: it was the first hotel brand to create a kids eat free program. As many as four kids ages 12 and under per family can eat free from the kids menu with a paying adult at Holiday Inn Hotels and Resorts nationwide. They have even added healthy dishes to the menu, such as grilled chicken and steamed vegetables.
IHOP: Every day between 4 and 8 p.m. at Glendale, Calif.-based IHOP, kids ages 12 and younger eat free.
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Now, what can your restaurant do to get kids and families enthused about coming?Restaurant Marketing