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Thinking Outside the Box: Food Gone Mobile!

Sep 24, 2010

The term “street food” may once have conjured up images of vendors selling hot dogs from a cart, or even hawkers from a foreign city pushing out the favorite local snack. But these days, street food means food trucks!

Food trucks have come a long way from your basic truck selling sandwiches and sodas. The mobile food scene has gained immense popularity as entreprenuers started to think outside the box, serving up gourmet offerings from every type of cuisine you can imagine – there are food trucks serving Latin, Asian, American, Mediterranean, European, and even fusion flavors. Ever heard of Kogi? The forefather of the modern-day food truk, Kogi dishes out fusion Korean BBQ tacos. Typically headed by experienced chefs, mobile food trucks offer gourmet dishes that quick to order and affordable.


From the August 2010 American Express MarketBriefing report, they found an increasing number of consumers ditching the traditional restaurant and flocking to food trucks. Here are the stats:

• In 2009, one out of eight consumers (13%) reported going to a mobile food truck in the preceding six months.
• In 2010, more than one in four consumers (26%) reported visiting a food truck in the last six months.
• Mobile food trucks owned by restaurants are a worthwhile complement and business builder to the brick and mortar location.

With such competition on the rise, we at Synergy believe that in order to maintain their edge, many more restaurants will venture into this arena. Actually, big names like California Pizza Kitchen, In N Out, Pizza Hut and Too Hot Tamales already have their own food trucks! It will be very interesting to see who else will soon create a mobile presence of their own.

The term “street food” may once have conjured up images of vendors selling hot dogs from a cart, or even hawkers from a foreign city pushing out the favorite local snack. But these days, street food means food trucks!

Food trucks have come a long way from your basic truck selling sandwiches and sodas. The mobile food scene has gained immense popularity as entreprenuers started to think outside the box, serving up gourmet offerings from every type of cuisine you can imagine – there are food trucks serving Latin, Asian, American, Mediterranean, European, and even fusion flavors. Ever heard of Kogi? The forefather of the modern-day food truk, Kogi dishes out fusion Korean BBQ tacos. Typically headed by experienced chefs, mobile food trucks offer gourmet dishes that quick to order and affordable.

>From the August 2010 American Express MarketBriefing report, they found an increasing number of consumers ditching the traditional restaurant and flocking to food trucks. Here are the stats:

• In 2009, one out of eight consumers (13%) reported going to a mobile food truck in the preceding six months.
• In 2010, more than one in four consumers (26%) reported visiting a food truck in the last six months.
• Mobile food trucks owned by restaurants are a worthwhile complement and business builder to the brick and mortar location.