Offer Impeccable Service
What is impeccable service? Let’s start with a genuine, friendly and sincere greeting. After handing the menus to us, the server showed that he knew the complete menu and all the specials inside and out. His steps of service were perfection. I even joked with my companions that our server would be “by the clock” and coming to our table right about NOW to see how we were doing. He was right on cue.
Our meal was great and portions tremendous. It proved so vast that we couldn’t finish it all. Our server appeared, without asking, with a large recyclable container, one that you might get from a specialty store. Tied to it was a card with the restaurant logo and web address along with a short Thank You note personally signed by the server. WOW!
How About You?
Do any of these elements appear in your restaurant? You clearly see how all the little things done differently that brings repeat business. Let me review the elements that offer a have a dramatic impact on your restaurant.
1. Answer any call by the second ring. And put a smile in your voice.
2. While setting reservations, ask the caller if it is their first time and if there is a special occasion.
3. Call and confirm the reservation on the day of or perhaps the day before.
4. Alert you staff of any guest special event so the customer can be greeted personally.
5. Create a doggie bag a branding situation and add a special card signed by the server, manager.
6. Offer a free dessert on special occasions.
7. Always invite your customers back!
Remember, there are really only 3 methods to drive your sales.
1. Obtain brand new customers
2. Increase the number of visits by existing guests
3. Build ticket size
The most laborious and slowest method to move sales is focusing on finding brand new customers. The quickest and cost effective manner is to increase regular visits and enhance ticket spending. The 7 steps listed above will almost guarantee repeat guest business and clients will spend much more when they return.