The Natural Food Color Market is Expected to Grow

Feb 07, 2023

The natural food color market is growing in demand as consumers become more conscious of what they put in their bodies. Natural food colors, such as carotenoids, anthocyanin, and chlorophylls, are derived from plants, fruits, and vegetables. These colors are safe to consume, as opposed to synthetic colors, such as Red 3, Yellow 5, and Blue 1, which can contain chemicals and other additives that may harm people’s health.


The natural food color market is projected to experience significant growth in the coming years. This is due to the increasing demand for natural and safe food coloring products, and the growing awareness among consumers about the health benefits of natural food colors. According to a report from Global Market Insights, the global natural food color market size is expected to exceed USD 2.5 billion by 2025, with a CAGR of more than 7% during the forecast period of 2020-2025.


Natural Food Coloring


Natural food colors are becoming increasingly popular as an alternative to synthetic colors. Synthetic, or artificial colors are made using chemicals, which can be potentially harmful to people’s health. Additionally, synthetic colors can be more expensive than natural food colors, as natural colors are often cheaper to acquire and process. Natural food colors are also more environmentally friendly, as they do not require harsh chemicals or additional processing.


Replacing synthetic colors with natural ones and paying attention to the ingredients in the foods you choose to eat, will help reduce how much synthetic food coloring is ingested. Various products, such as baked goods, ice cream, jams, jellies, and smoothies, are made with natural food color.


fake food coloring


Like synthetic dyes, natural food dyes can also give food a unique color, such as purple or green that enhances the visual appetite. For example, a smoothie with natural food colors can look more vibrant and attractive than synthetic colors.


Dangers Of Artificial Dyes


The most apparent danger when consuming anything that has artificial dyeing is the fact that it, in no part, is naturally made. The Center for Science In the Public Interest says synthetic dyes are made from ‘petroleum-based – chemicals that do not occur in nature.’ The danger lies in not knowing how someone will react to these chemicals once eaten, especially in children.


Synthetic food dyes are used on foods that are already deemed unhealthy options, including:

  • candy
  • certain drinks/ sodas
  • pastry items
  • baked goods


Will you Use Natural Food Coloring at your Restaurant?


According to a study by Precedence Research, consumers want the freshest, most organic fruits and vegetables they can get due to how much they contribute to good health and wellness for the body. That is why fruits and vegetables will be the driving force for the natural food color market from 2022 to 2030. The report also said smaller produce stores, farmers’ markets, and other markets selling fruit and vegetables would see this growth even more so because of the likelihood of more accessibility and a focused target audience.


food dyes

Now’s a great time to incorporate those natural food colorings on your menu, whether you create an avant-garde black bun burger using charcoal powder or bake a beautiful purple cake using acai or yam powder. There are many natural food color options available, so let your imagination and creativity run wild!