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Reducing Food Waste in the Kitchen 

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Food supply chains across the globe are getting increasingly connected, streamlined, and more efficient. In the developed world, the increase in low-cost food supplies is creating a culture of high waste. According to a New York Times article, Americans waste about $160 billion a year in food. Worldwide, close to 1.3 billion tons of food … Continue reading Reducing Food Waste in the Kitchen  →

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Generation Z

Learn Your ABZs

We are fortunate to be exposed to a broad range of research and strategic marketing strategies that enable our clients to out maneuver the competition. This year the focus seems to be on the Gen Z’s–the population of those 21 and under who tend to be dreamers, consumers and world saviors. What is fascinating about...
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Restaurant Design Strategy

Tricks To Create a Great Sensory Experience

Do you think the music you hear, aromas you smell and lighting you experience in a restaurant matters? And if so how much does it matter? I am always surprised that so many restaurant operators don’t appreciate the importance and value in these critical sensory opportunities to improve the overall guest experience. I am also...
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Industry Veteran Bruce MacDiarmid Joins Synergy Restaurant Consultants

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Impossible Burger

Burger Wars: Beef versus Plants

When you think of a delicious and juicy hamburger, several components need to be spot on—fresh vegetables, delicious bread, and first and foremost, a delicious patty (preferably a hand-pattied blend of beef). The star is certainly the meat—but what if there is no meat? Can a non-meat burger still be craveable and sought-out by consumers?...
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thermomix

Cooking Tech: Thermomix

When visiting the Culinary Institute of America for a Fellows Event, I experienced a cooking technology that impressed me. A company called Vorwerk showcased their product, Thermomix—a hugely popular product overseas. Thermomix is an amazing piece of equipment, often found in the best restaurants in the world. I was amazed at its capabilities. So what...
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Superfoods

Have you Seen These Superfoods?

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