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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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Small businesses Fret Over Obama Health Law

One small business owner in Massachusetts, found that the state’s2006 health care law left him facing $15,000 in fines since it took effect. If you, as a restaurant business owner have even given it a glance, President Obama’s new health care overhaul will bring similar financial woes nationwide. As business owners across the country weigh…

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Increase Restaurant Sales with Family Friendly Discounts

Restaurant businesses offering deals, discounts and value meals are more important than ever for encouraging families to go out to eat. A Diner Study found that among respondents who feel restaurants should be more family-friendly, 58% would like to see them offer more discounts and value-based options. A number of operators, including Spartanburg, S.C.-based Denny’s,…

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Foodservice Secrets: Getting your Product to Market

It was a pleasure being a guest speaker at the University of Davis for the Post Harvest Technology group (PTRIC). The group has  30 conferences over the years and it is designed to make the growers aware of the needs in the market place which is backed up with a considerable amount of  data and research. …

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Crafty Ways Restaurants Cut Costs

Synergy was interviewed for this WSJ article by NEIL PARMAR: When it comes to dining out, Kevin Moll is the kind of frugal patron restaurant owners would love to see more of. The father of two from Denver always passes on the cream and sugar. He never pours a blob of ketchup next to his fries….

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Is your Restaurant all a Twitter?

We have been harping for a long time about social media being the best marketing tool for restaurants. Every day some restaurant business comes up with a bright new concept to bring customers through the door. The latest is Subway®, the sandwich shop franchise with 32,000 locations in 91 countries. Subway has had a notable…

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How to Choose a Restaurant Consultant

Any qualified restaurant consultant brings experience, credibility and the ability to find information most restaurant owners never access. Consultants can advise restaurant owners on a variety of issues including menu design, concept development, interior spaces, development assistance, financial information services and real estate. Our product, or deliverable, can take the form of a written report…

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