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Increasing Sales: A Simple Strategy for Restaurants

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Synergy was hired by a restaurant to help them develop a new concept by recommending a range of strategies to help them improve food, beverage, and sales. We helped them realize their potential and gave them a clear food vision that would address and meet their financial goals.  With increasing labor costs, they did not want to raise menu prices as that can often be problematic with their loyal customer base. So instead, we addressed the problem by re-engineering the menu and upgrading several items to optimize margins and improve profitability. The changes encouraged customers to try new and exciting offerings, which increased…

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Synergy Top Money-Saving Tips

“Jigger all bar drinks to stop over-pouring and ensure that drinks are consistent. If you don’t like jiggers, then make sure to use speed pourers and pour test all the bartenders on a regular basis.” Mike Walls, Operations & Beverages “Teach your back-of-house staff how to properly utilize available portion tools to reduce food waste…

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Playing the $3 Game

Need to increase restaurant sales quickly but not sure where to start? Focus on small wins for big gains. When single-unit operators contact us for help, most often they’re concerned about sales and operating costs, or both. With rising wages and increased competition — not to mention hefty third-party delivery fees — operators know they…

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The Importance of Margins over Food Costs

The bottom line is top-of-mind for all restaurant owners in an industry where margins are very slim. Naturally, operators are seeking ways to reduce costs. The importance and logic behind this is sound. However,  we want to dispel the notion that keeping food costs as low as possible alone, is the key to running a…

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Reducing Food Waste in the Kitchen 

Food supply chains across the globe are getting increasingly connected, streamlined, and more efficient. In the developed world, the increase in low-cost food supplies is creating a culture of high waste. According to a New York Times article, Americans waste about $160 billion a year in food. Worldwide, close to 1.3 billion tons of food…

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CBD Food Trends

Trend Alert: CBD Meets Food

CBD is all the rage now. You probably have heard this term thrown around these days and seen them on the labels of various products and advertisements– CBD tinctures, lotions, capsules, oils and even CBD infused food and drink (Carl’s Jr. debuted a CBD burger in Denver earlier this year). CBD is the acronym for…

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Plant-based, CBD-Infused Food and More Trends to Watch

I am currently attending a three-day Marketing Executives Group conference sponsored by the National Restaurant Association. This special event brings the biggest brands and the smartest marketing executives together to share ideas and discuss solutions to some of the greatest challenges facing the restaurant industry. My ten big takeaways from day one:  1. According to…

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