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Smart Concept Development

Feb 28, 2022

By David Lessin – Culinary Consultant

Is the restaurant concept you’re developing S.M.A.R.T.? Of course, when it comes to creating your brand as an operator, you would like to say that the answer is yes, but recently in concept development, the word “smart” has taken a new shape.

Is your restaurant concept specific? Ensuring that your concept is specific to its market is essential for the development process. You don’t want your concept to be a jack of all trades and a master of none.

Is your restaurant concept measurable? Being measurable means creating benchmarks that allow you to track progress and proof of concept. For example, setting a financial goal to achieve or something as simple as growing your social media presence are measurable goals to track.

Are your benchmarks achievable? Are the objectives you’ve set out to do something that you and your team can accomplish? Taking incremental gains is nothing to shy away from—very few great things we’re built overnight.

Is your concept relevant? Depending on your market, you would want to ask yourself this question. Making sure your concept has marketability through relevance to the buyer can nearly ensure repeat customers and deliver a better brand experience.

Are your goals time-bound? It’s vital to keep timelines on your goals for pre/post opening of your concept. Keeping your team on the same page and time-oriented about when a goal should be reached can predict the measurable success of those objectives.

Thinking S.M.A.R.T. in your restaurant concept development can give you structure and measurable successes along the way.

Have a restaurant concept you’d like to explore? With over 30 years of experience partnering in the development of hundreds of unique concepts, Synergy Restaurant Consultants can help!