The world’s largest convenience store chain is changing its approach. Commonly associated with hot dogs, Big Gulps, and Slurpees, 7-Eleven is looking to promote its healthy side. This rebrand is in an effort to gain the attention of a new target market focusing on millenials and females.
The 50,000 unit chain’s new identity includes a new logo, sleeker store design, and a more nutritious and wholesome product offering. 7-Eleven hopes these changes will rejuvenate the brand and change the perception that it only offers unhealthy junk food, therefore attracting health-conscious millenials. For photos of the rebrand, check out Fast Company’s article here.
Are you looking to rebrand your restaurant or food operation? Synergy’s team of expert marketing and branding experts can help. Visit Synergy Restaurant Consultants for more information.
Sources
http://www.fastcodesign.com/3020110/7-11-rebrands-to-target-health-conscious-millennials