We were looking to add a lobby bar to the iconic San Carlos Hotel in midtown Manhattan and were seeking a consulting group to help us create a new bar strategy that would reenergize the brand and drive new revenue streams.
After completing our due diligence on possible resources, we chose Synergy Restaurant Consultants. In speaking with managing partner Dean Small, it became very clear to our leadership team that Synergy had a firm grasp of what was required and the experience to create a new branded venue within our property.
The Synergy team took us through their incubation process, which was truly an eye opener and helped us to understand how we could be successful in our market, with an investigation of the direct competition and other concepts in Manhattan to determine positive attributes and voids in the market.
Synergy facilitated an extremely productive collaborative development and branding session that built upon our tour experience. The concept book and financial model they created for us exceeded all of our expectations and we felt that they generally cared about our success.
Dean and his team did an amazing job for us and I would be happy to recommend them.