21 September
Restaurant Branding

You may have heard the term, “rebranding” used a lot in business, but the motives behind rebranding are not simple or straightforward. So what exactly is rebranding and why would anyone want to do it, especially after implementing a carefully thought-out business... continue reading

11 October
Synergy Restaurant Consultants

Brands give consumers familiarity and comfort. They lend reassurance and a kind of guarantee that allows people to place faith in their purchases. When shopping around at the grocery store or even making dining choices at a restaurant, consumers like to look for brands they’ve... continue reading

19 November

November 2013 Newsletter

Synergy Restaurant Consultants | Blog, newsletters, Restaurant Branding
Synergy Restaurant Consultants

Greetings! We’ve been busier than ever at Synergy, a sure sign that the economy is continuing its slow-but-steady recovery. We recently did a dine-around and discovery trip to Manhattan to sample specialty sandwiches and coffee shops, researching ideas for a new client... continue reading

5 November

Rebranding: 7-Eleven’s New Look

Synergy Restaurant Consultants | Blog, Restaurant Branding
Synergy Restaurant Consultants

  The world’s largest convenience store chain is changing its approach.  Commonly associated with hot dogs, Big Gulps, and Slurpees, 7-Eleven is looking to promote its healthy side.  This rebrand is in an effort to gain the attention of a new target market... continue reading

Synergy Restaurant Consultants

As restaurant consultants, our goal is to help you make your restaurant as successful as possible. Sometimes, our clients aren’t sure exactly where they need help or what needs to be done. Regardless of your specific situation, it’s all about maximizing your restaurant’s... continue reading

18 November

November 2012 Newsletter

Synergy Restaurant Consultants | Blog, newsletters, Restaurant Branding
Synergy Restaurant Consultants

Greetings! For many of us, the events of the past month have been challenging, to say the least. We sincerely hope that those of you who were in or affected by the path of Hurricane Sandy and the “Plan B” Nor’easter that followed it have some lucky stars... continue reading

15 November
Synergy Restaurant Consultants

Love it or hate it, Yelp is here to stay and it’s been an important tool for many a consumer who are looking for the best places to see and the spots to dine. Businesses have understood the importance of online reviews, and nothing is more truer than the restaurant owner... continue reading