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Increasing Sales: A Simple Strategy for Restaurants

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Synergy was hired by a restaurant to help them develop a new concept by recommending a range of strategies to help them improve food, beverage, and sales. We helped them realize their potential and gave them a clear food vision that would address and meet their financial goals.  With increasing labor costs, they did not want to raise menu prices as that can often be problematic with their loyal customer base. So instead, we addressed the problem by re-engineering the menu and upgrading several items to optimize margins and improve profitability. The changes encouraged customers to try new and exciting offerings, which increased…

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Blueprint for a Successful Restaurant

Planning for a successful first quarter and new year doesn’t start on January 1st. And if your doors aren’t even open yet and your restaurant is just a concept on paper, then you know that successful planning may take months or even years. Recently, Synergy’s co-founder Dean Small, was invited to speak on the CareerDay…

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Collagen Food Trend

A Peek into 2020 Restaurant and Food Trends

Just as fashion fads come and go, so too do food trends (avocado toast, anyone?). Sometimes, these trends seem to move in cycles, where it once was outdated, only to be revived and re-embraced (think fondue and the popular restaurant, The Melting Pot). As a restaurant owner, it’s important to not only keep on top…

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Solid Success Through Constant Change

Chicago-area Sam Vlahos knows the secret to steady growth — it lies in his ability to be nimble and constantly improve Sam Vlahos is no newbie to the restaurant business — he grew up in the industry while helping his father operate Johnathan’s Steakhouse in Lombard, Illinois. Sam and his sister Patricia have carried the…

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Non-commercial foodservice

Success in the Restaurant Business (When It’s Not Your Business)

Today’s non-commercial foodservice providers face more pressures than the average restaurant. So how do you stay competitive and wow your guests? The dining public has high expectations that continue to grow. Whether it’s organic ingredients, local sourcing, fair trade certified, or cruelty-free, today’s restaurant guests expect that their standards for quality, as well as their…

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Ghost Kitchens

Ghost Kitchens: Path to Success or Just an Illusion?

Operating out of a ghost kitchen can save thousands in operating costs, but without marketing, your customers may not know you’re there The spiraling costs of opening a brick-and-mortar restaurant has served as the catalyst for a number of foodservice trends, including food trucks, food halls, and container restaurants. Food entrepreneurs are now looking at…

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Senior dining trends

Retirement Communities Going Above and Beyond

Assisted living, retirement homes, active senior communities – all terminology referring to communities with a minimum resident age, typically starting at 55, and this demographic is booming. According to the US Census Bureau, the number of Americans ages 65 and older is projected to nearly double from 52 million in 2018 to 95 million by…

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