The Pelican Pub and Brewing Co. Success Story


Pacific City, OR


Pelican’s resort location created a seasonal nature to the business and led to staff retention issues, ultimately affecting the restaurants’ ability to execute their menus consistently.


Pelican ownership sought Synergy to complete an operations assessment of Pelican’s two dining facilities and help leadership understand how to create standardized systems that would allow more consistent execution. Upon completion of this assessment, a strategic planning session addressed issues uncovered during the assessment. A second scope of work allowed Synergy to redevelop the menu and elevate every offering to meet guest expectations. Synergy was also asked to recruit an executive chef and CEO to oversee the operations for all three areas of the business. The new CEO has helped stabilize operations and establish standard operating procedures to help Pelican grow its business strategically.