LYFE Kitchen Success Story
Palo Alto, CA
Mike Roberts (former President of McDonalds USA) retained Synergy to help in the start up and development of a new fast-casual dining concept centered around “better for you food,” with all menu items under 600 calories and less than 1000 mg of sodium.
The Synergy team played an active role in concept development, menu engineering and recipe development, including nutritional analysis for hundreds of recipes. We were tasked with the creation of all operating systems, which involved innovative tableside ordering and a GPS delivery system. Synergy spearheaded the organizational infrastructure, supply chain management, financial oversight, human resources, culinary and operations training, architecture, interior design and complete kitchen design, which included testing many innovative cooking platforms. Our team was asked to develop an interior and kitchen design scheme that featured a comprehensive commitment to environmental and social sustainability using materials and equipment that supported the brand’s core values. Synergy supported the opening of the flagship location with multiple associates on site for two weeks both prior to and after opening, guaranteeing a successful transition.