How do you increase restaurant sales to the rapidly growing and influential Hispanic consumer segment? A recent study conducted by research firm Technomic provides some valuable insights to this question.
It turns out that authenticity (in cooking and preparing Hispanic food) and a family-friendly environment are the key components for capturing this target market.
Important findings from the study of 1,000 acculturated Hispanic consumers and a telephone survey of 100 unacculturated Hispanic consumers are highlighted below:
•Patronage: More 35 percent stated that they like to visit familiar restaurants and often visit the same few establishments when going out to eat.
•Grocery and Convenience Stores: Three in four acculturated Hispanic consumers reported purchasing prepared foods at grocery stores once a month or more often while almost one third say that they do so at least once a week. At convenience stores, more than two out of five Hispanic consumers purchase foodservice options on a monthly basis.
•Health Factor: About two-thirds of report that having healthy menu options is important at both limited- and full-service restaurants. With acculturate Hispanics, state they tend to order healthy items when they visit restaurants, as opposed to just 23 percent of the general population.
For the detailed report, please visit Technomic.