Meet the Team

KAREN ZANIKER

Marketing and Brand Strategy

Strategic marketing and branding consultant, speaker and trainer with 25+ years’ experience developing integrated marketing and relationship marketing plans for emerging, turnaround and mature brands, including multi-unit restaurant chains and purpose-driven brands across industries. Karen founded KZMI in 1999 focused on helping companies and executives identify and implement marketing strategies that deliver long-term sustainable success for their brands. An accomplished strategic planner, public speaker and marketing educator, she provides expertise in branding, strategic marketing, planning and training, mature concept evolution, and emerging brand growth, with engagements encompassing short and long-term interim CMO roles, as well. Karen has developed branding & marketing strategies for dozens of public and private brands across the country, including Lawry’s The Prime Rib, Flix Brewhouse, Zunzi’s, Bertucci’s, Chevys Fresh Mex, Steak ‘n Shake, Boston Market, Big Boy, Rita’s Italian Ice, California Tortilla, and lifestyle centers in the Federal Realty portfolio.

Experience includes growth strategies, brand renewal and turnaround, hospitality planning/training, development of “bottoms-up” marketing strategies, integration of local and field marketing tactics with brand and companywide marketing strategies, restaurant/product launch and promotion, loyalty/relationship marketing design and management, social media strategy and LSM.

Karen resides near Annapolis, MD with her husband, three kids and two dogs.