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4 Ways to Jumpstart Your Snapchat Marketing Campaign

Dec 07, 2015

If there’s one buzzword in the marketing space, it’s “Millennials.’” They are now the largest generation in the U.S. workforce and recognized as the “most populous, educated and diverse generation in American history.” CMO Council states that 87% of millennials always have their smartphones by their side, so when you hear that part of your social media marketing strategy should include Snapchat, listen up! The wildly popular messaging app is becoming an integral part of a wide variety of major restaurant concepts‘ marketing plans.

 

1)   Sneak peaks: Have an LTO or new menu item? Tease your Snapchat followers with hints that will keep them engaged and guessing until you make the official announcement. Look at how Taco Bell used Snapchat to reintroduce their Beefy Crunch Burrito.

restaurant marketing consultant
How can you use Snapchat to market your restaurant?

2)   Endorsements: Do you have the budget to bring on a celebrity? Using them in your Snaps can give a great boost in spreading your message. Note McDonald’s featuring LeBron James on the Snapchat.

 

3)   Promotions, coupons and giveaways: There’s probably no better way to engage with your audience than with a giveaway—who doesn’t love free food? You can run a variety of contests on Snapchat: Try a scavenger hunt, a photo/doodle challenge of guests eating your food, or a trivia competition based on clues from your Snaps. Check out how McDondald’s used Snapchat for their promotion.

 

4)   Send special updates and reminders: Keep your Snapchat audience engaged by sending reminders of any existing promotions or specials you have for the day.

Need a primer on how to actually use Snapchat? Check out this handy YouTube video to learn the basics.

 

Snapchat photo credit: license CC by SA 2.0