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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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alleviating fears during COVID

Restaurant Reopening: Alleviating Fear

After a nearly two-month nationwide lockdown, the US economy is finally starting to open up. As of today, all 50 states are at least partially open. If you stepped outside this recent Memorial Day weekend or watched internet footage of celebrations, you would think that people forgot that a pandemic even exists–throngs gathered in public…

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Restaurants might look like this

New Normal for Restaurants?

With strict stay-at-home orders in effect and limited businesses open, carry out, and delivery are the only options permitted to foodservice operations. Now, as states begin to open their economy, restaurant owners are looking for ways to create a safe environment for their guests while adhering to recommendations by state and federal guidelines. There are…

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New normal

Living in the New Bizarre World of The New Normal

For the last month, I have made it a point to connect with as many of our clients, industry colleagues, and friends as possible in an attempt to understand what everyone is thinking and planning for. Most of our clients are working on a range of contingency plans for how they will reopen in the New…

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Distillery

From Spirits to Hand Sanitizer

The coronavirus has taken a huge personal and economic toll on well, everyone. Many businesses have essentially been forced to cease operations or severely cut back their workforce during this crisis to slow the spread of the novel virus. The hospitality industry has especially been hit hard in multiple ways. Restaurants have been mandated to…

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restaurant financials

Restaurant Finances: Critical Steps to Take Now and Before Reopening

With so many restaurants taking massive hits to the bottom line in the current crisis, there are a number of financial tactics to put in place now to help control costs, get a handle on inventory, and establish an accurate P&L Sheet. In addition, once dine-in business makes a come-back, you’ll want to take additional…

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covid-19 generosity

Doing Good During COVID-19 Times

The world, as we know it now, has changed. From business to personal life, everything has been upended—even on a global scale. While everyone on Earth is digesting the news and trying to adjust to a new way of life, it’s challenging to sort through all the chaos and bad news. In these grim times,…

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