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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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What does sustainable mean

What makes a product sustainable? Consumers are confused

As much as organic eating has become a new way of living, sustainability is also a hot topic these days. The demand for sustainable products, whether it is produce at the market or a spaghetti dish at a restaurant, is growing immensely. This increase in popularity has a lot to do with the green movement…

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Taps Fish House and Brewery offers casual dining and beautiful design

When my partners and I are on call for a project, we always come on site to the restaurant to taste the food and assess the location. Aside from evaluating the food, we take careful attention to the ambiance and décor of the restaurant. In short, the design and décor must be appropriately matched to…

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2011 promises to ring in nutritious changes at restaurants

As 2011 soon approaches, so too will food-labeling requirements for many restaurants, particularly chains with 20 or more locations. Check out the following foodservice trends as the top 5 that will result from the federal menu labeling mandates. 1. Healthy by association Although diners surveyed state they want to eat healthier, they also often complain…

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New advancements coming to your favorite coffee shop

If you’re like most Americans who enjoy savoring a fresh, hot cup of coffee from your favorite barista, you understand the importance of freshly brewed coffee when it comes to flavor. Do you ever get dissappointed when you don’t get that fresh flavor? Was your coffee really brewed “on demand”? Starbucks has responded to this…

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Make the most out of the hottest trend right now – sea salt

Move over Morton, iodized table salt is losing its popularity as more chefs and food products are using sea salt instead. In fact, in 2010 alone, sea salt has been introduced to nearly 1,350 food products. So what’s so special about sea salt, anyways? Actually, sea salt has many differences in comparison to its table…

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Foursquare helps restaurants bring in more traffic

What’s the best marketing tool for a new restaurant? Some may say the best option is direct marketing like giving out coupons, while others believe word of mouth is king. In this age, social media has dominated in terms of creating buzz for businesses. Facebook and Twitter are the big names most people think of…

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