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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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iPad finds a clever place in restaurants

It is without a doubt the world’s latest technological craze — the iPad’s opening day sales alone hit over 300,000! But besides being a handheld cross between a PDA/smartphone and laptop, what other creative purpose can it serve? Interestingly enough, the iPad is creeping its way into restaurants as a menu and ordering device!  …

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Even McDonald’s can be healthy!

Healthy eating at McDonald’s is not an oxymoron, says the registered dietitian who oversees nutrition at the company’s 14,000 fast-food restaurants in the United States. Cindy Goody, U.S. director of nutrition for McDonald’s, concedes nutrition used to be “a dirty word” at McDonald’s, but now the chain is seeking to be a leader in nutrition…

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Could “skinny” adult beverages be the next big thing?

It’s no surprise that consumer tastes are more on the lighter, healthier side these days. This healthy trend is not just limited to food, however. I’m sure you’ve seen all the light, low-calorie beer commercials. But now you can get low-calorie “skinny” adult beverages at your favorite restaurants, too. Check out Fleming’s Steakhouse’s new 99…

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Careful Menu Selections Part 1

As an informed restaurant owner, you can help customers make healthier choices and still enjoy the convenience of a restaurant. Over the next series of blog posts, we will discuss what restaurant owners can offer both on and off the menu to create healthy choices for guests. This creates a sense of care and concern…

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Are we getting too much information about food we order?

Walk into a restaurant these days and you might be able to check the calorie count of your enchilada, the salt content of your fries, the “heart healthy” status of your steak and — in at least one pioneering restaurant— the carbon footprint of your vegetable lasagna.   This is the Information Overload era of…

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The results are in: eager and healthy-conscious diners this summer

A recent study of 4,600 consumers, conducted by MarketForce, has indicated some new insight into today’s restaurant dining trends. First off, the good news is that consumer confidence with regards to eating out is way up! And even more notable is the fact that consumers are very concerend with eating healthy. Let’s take a look…

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