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How Do I Market My New Catering Menu?

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So you’ve decided to expand your restaurant by offering catering—smart business move! Now you can count on more revenue through off-premise sales. You have your catering-specific menu with pricing and have even ironed out the operations and logistics. All systems go? Not so fast! Customers won’t magically start calling in orders. How are you going to let customers know about your new service? It’s not as simple as printing out a pretty menu and calling it a day. Effective promotion is vital and it comes through strategic planning. Word-of-mouth can only get you so far and you wouldn’t want to get off to a bad start…

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Chipotle Watch Out!

If you haven’t had the chance to visit Café Rio, now is the time! Headquarted in Salt Lake City, Utah, Café Rio is fast expanding Mexican fast casual food concept with over 30 locations in Utah, Nevada, Idaho, California, Colorado, Arizona and by the end of this year, Virginia and Boise. What makes a restaurant…

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More restaurants today utilize online-ordering systems to increase sales

You’re hungry, it’s almost 15 minutes until lunch, but today you’ve only got half an hour to purchase and eat your meal. Without hesitation you hop onto the corner deli’s website to order your favorite pastrami sandwich. Browse. Click. Order. Pickup. This is a common scenario consumers go through each day – using new technology…

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From Sprinkles to Crumbs, cupcake bakeries still remain popular

When people think of cupcake shops, the name Sprinkles usually comes to mind. On our latest eating mission, we visited the Sprinkles of the East Coast, Crumbs Bake Shop. Founded in 2003 by Mia & Jason Bauer on the Upper West Side of Manhattan, Crumbs has been well-received and loved for their delicious cupcakes. Serving…

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Blimpie Restaurants new menu line encourages healthy lifestyles

Called The Lighter Stuff menu it is comprised of six healthy items, all less than 400 calories and six grams of fat.   The following items are featured on The Lighter Stuff menu: Deli Trio Sub: Slow-cured ham, oven-roasted turkey, top-round roast beef with tomatoes, lettuce and onion – 330 Calories for 6″ Sub Asian…

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Careful Menu Selections Pt 2

As an informed restaurant owner, you can help customers make healthier choices and still enjoy the convenience of a restaurant. Here are a few tips you can pass on to your patrons when they order: Watch your salt. Restaurant food often tends to be very high in sodium, a major contributor to high blood pressure….

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Innovative True Food Kitchen unveils deliciously-healthy eats in Newport Beach

Dr. Andrew Weil’s True Food Kitchen (a Fox Restaurant concept) is unlike any restaurant you’ve been to. If you not familiar with Dr. Weil, as a brief introduction, “Andrew Weil, M.D., has devoted the past thirty years to developing, practicing, and teaching others about the principles of integrative medicine…Twice on the cover of TIME magazine…

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