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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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Mozza may be the best pizzeria in LA

I tend to write a lot of posts on pizza because we know and love pizza. We at Synergy have tenaciously studied the nuances of making a quality and delicious pies so that we can become the pizza experts. Just a few weeks ago, we wrote an article describing our pizza mission we took with…

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Pop-up restaurants are popping up in a location near you

Have you heard of the type of restaurants that always on are-the-go? No, we’re not talking about the mobile food truck trend or even the “test kitchens.” Pop-up restaurants are literally popping up in classified locations, emerging as if out of nowhere and are attracting major hype from food blogger-foodies and critics alike. The concept…

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Locally grown food is the next profitable restaurant trend

How has green found its way into restaurants? Just a few weeks ago, we wrote a post highlighting Forage in Los Angeles, a unique new concept based entirely on cooking and serving foods grown from local farmers and amateur green thumbs. This movement is better known as “growing local” and is beginning to become a…

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Claire's on Cedros

Claire’s on Cedros is the LEED Platinum Standard

As a restaurant owner, how important is it for you to be “green?” Some restaurants go green by using smart packaging, saving water, recycling, and even do in-house composting. Others think big and seek LEED certification for their entire location. But what exactly is LEED? This very trending topic speaks volumes to the green movement…

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Will the Test Kitchen trend catch on?

How would you like to visit the same restaurant every week, but each time you get to try never-before-eaten dishes from talented chefs? Think of it as a sort of rotating restaurant. That’s the essence of Test Kitchen in Los Angeles. The story behind this unanticipated hit concept came from restaurateur Bill Chait, who was…

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food truck trend

Thinking Outside the Box: Food Gone Mobile!

The term “street food” may once have conjured up images of vendors selling hot dogs from a cart, or even hawkers from a foreign city pushing out the favorite local snack. But these days, street food means food trucks! Food trucks have come a long way from your basic truck selling sandwiches and sodas. The…

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