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Plant-based, CBD-Infused Food and More Trends to Watch

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I am currently attending a three-day Marketing Executives Group conference sponsored by the National Restaurant Association. This special event brings the biggest brands and the smartest marketing executives together to share ideas and discuss solutions to some of the greatest challenges facing the restaurant industry. My ten big takeaways from day one:  1. According to … Continue reading Plant-based, CBD-Infused Food and More Trends to Watch →

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restaurant shift scheduling

Effective Labor Scheduling Can Boost Restaurant Efficiency

January 26, 2019
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Labor is an expensive aspect of running a restaurant and restaurant staff scheduling has an immense impact on whether or not your operation runs efficiently. How much time are you spending on scheduling? How do you intelligently streamline scheduling and employee communication? How do you manage last-minute phone calls and shift swaps? Let’s start with … Continue reading Effective Labor Scheduling Can Boost Restaurant Efficiency

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restaurant wait times

Is Wait Time a Problem for your Restaurant? Check your Efficiency

January 15, 2019
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There are multiple facets in a restaurant that can either decrease or increase efficiency. When we think from a consumer’s perspective, food should be received as described and promptly. Wait time is a large factor when people are making their dining choices. In just a few clicks, people can even check live wait times at certain … Continue reading Is Wait Time a Problem for your Restaurant? Check your Efficiency

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millennial food trends

Attracting Millennials: Technology Should be a Part of your Strategy

December 8, 2018
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We often speak about trends among the Millennials. It’s hard to ignore this segment—after all, this is a generation that is 75 million strong in America. By 2019, Millennials are expected to outnumber Baby Boomers. Restaurant operators need to take particular care to attract and sustain this important cohort. Millennials are driving dining trends including the growing … Continue reading Attracting Millennials: Technology Should be a Part of your Strategy

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Draft Cocktails

Building Better Draft Cocktails

November 10, 2018
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A truly great cocktail has many facets above and beyond flavor. The flavor must be balanced and walk the line between sweetness and acidity, bitter and sour, and so on. However, texture, temperature, and dilution all play major roles as well. Jeffrey Morgenthaler believes (and I agree) that to make a great cocktail you must … Continue reading Building Better Draft Cocktails

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Generation Z

Learn Your ABZs

November 8, 2018
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We are fortunate to be exposed to a broad range of research and strategic marketing strategies that enable our clients to out maneuver the competition. This year the focus seems to be on the Gen Z’s–the population of those 21 and under who tend to be dreamers, consumers and world saviors. What is fascinating about … Continue reading Learn Your ABZs

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Restaurant Design Strategy

Tricks To Create a Great Sensory Experience

November 4, 2018
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Do you think the music you hear, aromas you smell and lighting you experience in a restaurant matters? And if so how much does it matter? I am always surprised that so many restaurant operators don’t appreciate the importance and value in these critical sensory opportunities to improve the overall guest experience. I am also … Continue reading Tricks To Create a Great Sensory Experience

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