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How Do I Market My New Catering Menu?

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So you’ve decided to expand your restaurant by offering catering—smart business move! Now you can count on more revenue through off-premise sales. You have your catering-specific menu with pricing and have even ironed out the operations and logistics. All systems go? Not so fast! Customers won’t magically start calling in orders. How are you going to let customers know about your new service? It’s not as simple as printing out a pretty menu and calling it a day. Effective promotion is vital and it comes through strategic planning. Word-of-mouth can only get you so far and you wouldn’t want to get off to a bad start…

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Belly Shack serves up some edgy Latin-Asian inspired food

Asian Meatballs with Rice Noodles and Mint. Belly Dog with Kimchi Salsa and Egg Noodle. These are just a couple of Latin and Asian fusion dishes off the menu at Belly Shack located in Chicago. Our recent eating mission to the Midwest and Eastcoast focused on exploring fresh, unique restaurant concepts and Belly Shack was…

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Visiting the great food trucks and other treasures in LA

As you know, we at Synergy often venture out far and wide, across the nation searching the latest food trends. Recently, we checked into the hottest food scene there is in LA — food trucks! Now this is definitely “meals on wheels” on a whole other level. There are now chefs that are hanging up…

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Locally grown restaurant concept on a whole other level

In an ever-growing green movement emerging on the restaurant level, you’ll begin to notice more and more food establishments providing locally grown, organic and/or sustainable items on their menu. But tucked away in the hip L.A. Silverlake neighborhood lays a very uniquely “green” eatery. Aptly named “Forage,” this new restaurant owned and operated by Jason…

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McDonald’s Plans Upgrades To Wal-Mart-Based Restaurants

McDonald’s plans to upgrade hundreds of its restaurants inside Wal-Mart Stores Inc. locations to boost sales and profits for a group of lagging stores. McDonald’s proposal would add fruit smoothies and frappes—their highly popular icy, coffee drink–to these stores. McDonald’s also plans to update technology at these stores, with the goal of helping profitability by…

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Meatless options now available at a restaurant near you

The Yard House Restaurant chain plans to step up its healthy menu options by preparing 25 of its most popular dishes using fake meat believing it will appeal to both meat eaters and vegetarians alike. At its Irvine Spectrum, CA restaurant, the chain recently began using a vegetable protein from gardein, a brand of plant-based…

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iPad finds a clever place in restaurants

It is without a doubt the world’s latest technological craze — the iPad’s opening day sales alone hit over 300,000! But besides being a handheld cross between a PDA/smartphone and laptop, what other creative purpose can it serve? Interestingly enough, the iPad is creeping its way into restaurants as a menu and ordering device!  …

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