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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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Restaurant catering

How To Implement Catering at Your Restaurant

Convenience is huge in the foodservice industry. Think about how many restaurants you know that offer online ordering and delivery. 34% of consumers utilize , options more often than a year ago, according to a recent survey conducted by Technomic and the National Restaurant Association. The same study also found that 39% of consumers say…

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Restaurant Takeout Trends

Are Hybrid Restaurant Concepts the Answer to the Surging Take-Out Trend?

“A mega trend that looks to grow tenfold over the next decade.” This is what Swiss investment giant UBS said about the online food delivery trend after its in-depth research arm Evidence Lab released the findings of an intensive report in 2018. “We estimate the global online food ordering market could grow more than tenfold…

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Increasing Sales: A Simple Strategy for Restaurants

Synergy was hired by a restaurant to help them develop a new concept by recommending a range of strategies to help them improve food, beverage, and sales. We helped them realize their potential and gave them a clear food vision that would address and meet their financial goals.  With increasing labor costs, they did not want…

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Blueprint for a successful restaurant

Blueprint for a Successful Restaurant

Planning for a successful first quarter and new year doesn’t start on January 1st. And if your doors aren’t even open yet and your restaurant is just a concept on paper, then you know that successful planning may take months or even years. Recently, Synergy’s co-founder Dean Small, was invited to speak on the CareerDay…

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Food trend: collagen

A Peek into 2020 Restaurant and Food Trends

Just as fashion fads come and go, so too do food trends (avocado toast, anyone?). Sometimes, these trends seem to move in cycles, where it once was outdated, only to be revived and re-embraced (think fondue and the popular restaurant, The Melting Pot). As a restaurant owner, it’s important to not only keep on top…

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Solid Success Through Constant Change

Chicago-area Sam Vlahos knows the secret to steady growth — it lies in his ability to be nimble and constantly improve Sam Vlahos is no newbie to the restaurant business — he grew up in the industry while helping his father operate Johnathan’s Steakhouse in Lombard, Illinois. Sam and his sister Patricia have carried the…

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