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Virtual restaurant brands

Virtual Brands – A Path to Real Success

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With loads of restaurant kitchens sitting underused, big chains are developing virtual brands to boost sales. Is there an opportunity here for aspiring foodservice operators? Not too long ago, many aspiring restauranteurs and chefs launched their new foodservice concepts with food trucks. These mobile restaurants allowed operators to get immediate sales feedback on their concept without the costs and hassles of a brick-and-mortar location. Cut to 2020, and the food truck has largely disappeared, thanks to ghost kitchens. Enterprising foodpreneurs can now rent space in a commissary kitchen and launch their food brand online through delivery-only channels. This emerging foodservice…

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Synergy’s Best of 2019: Restaurant Discovery

As we wave goodbye to the ‘10s, foodservice news is chock full of food and restaurant trend predictions for the coming decade. For our last newsletter of the year, we wanted to highlight some of the great dishes and concepts that inspired us during our Discovery tours across the country. Some of these locations just…

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California’s Ban on Latex Gloves

With all the effort these days to provide eco-friendly packaging and to reduce waste, you would think the upcoming ban in California on latex gloves would relate to that cause. However, that is not the case, although the reason is still very critical—allergies. The prevention of food-related illnesses consists of proper handling, storage, and cooking…

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Best of 2019 restaurant expos

Best from Foodservice and Hospitality Expos 2019

What a year 2019 has been for the foodservice industry! We were fortunate enough to travel the country to check out the latest trends, greatest tools, as well as the movers and shakers in the hospitality space. It was a delight to engage in person with others and to get hands-on experience with restaurant innovation….

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How I Became a Restaurant Consultant

How did you decide to become a restaurant consultant? After graduating from the Culinary Institute of America (CIA) and working at Windows on the World Restaurant in the North Tower of the original World Trade Center, I had the opportunity to meet and ultimately work for Joseph Baum, who at the time was the most…

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Exceptional Customer Service: Your New Secret Weapon

Crush the holiday competition this year by focusing on what’s most important — your guests With the holidays upon us and restaurants gearing up for that big end-of-year sales push, how can operators grab their share of diners? Lots of chains offer LTOs or double loyalty points to increase foot traffic. Other concepts offer seasonal…

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Restaurant Tech and Customer Services

Leveraging Tech to Improve Customer Experience

We all know a warm smile and courtesy go a long way in the hospitality industry. There’s no underestimating the power of person-centric service. But in today’s day and age, customer service is so much more than training your staff best practices. In the restaurant space, guest satisfaction is dependent on a multitude of things,…

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