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Yelp Adds New Feature: Explore the Menu

Nov 15, 2012

Love it or hate it, Yelp is here to stay and it’s been an important tool for many a consumer who are looking for the best places to see and the spots to dine. Businesses have understood the importance of online reviews, and nothing is more truer than the restaurant owner who thrives off the huge potential of word of mouth marketing and exposure that Yelp brings to the table. It’s no wonder that prudent restaurant owners understand the importance of their Yelp web presence and take the time to monitor their profiles.

 

You may have noticed that Yelp has a few features that can help restaurant owners, such as the ability to upload photos via a gallery and even integrate the OpenTable reservation system. But even better, we feel, is their newest restaurant listing feature: menus! From the Official Yelp Blog:

 

“From the business page on the website, the mobile site or your Yelp App, look for the “Explore the Menu” link to see the dedicated menu page. Specifics on menu items, like description and price, will match up with Yelp’s user generated photos and reviews mentioning that particular dish.”

 

The main area of concern here is the accuracy of the pricing since after all, the menus feature is using the information provided by Yelper’s review. How do you feel about user-content driven menus on Yelp?