Synergy’s Proven Go-to-Market Strategy

Synergy’s industry relationships and culinary expertise bridge the gap between chain restaurants and suppliers. Whether collaborative new product offerings or product line extensions, we leverage years of experience and relationships, and make key product introductions – straight to decision makers. Our cultivated and nurtured relationships allow us to showcase relevant product lines that build long-term partnerships for our manufacturers and restaurant clients, creating long-term brand-building strategic alliances.

Words cannot describe our appreciation for Synergy’s expertise, passion, insight and energy. They have been invaluable in taking the mystique out of Artichokes and demonstrating to restaurant operators the benefits of adding this product to their menus. Together we have set aggressive goals and Synergy has turned out to be the gold standard for over delivering expectations.

Joe Feldman, VP Sales and Marketing, Ocean Mist Farms

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We have employed the Synergy team for two years now. Dean and Danny are both excellent chefs with hands on experience to professionally demonstrate our products. In addition to their culinary skills, they have excellent contacts in the business. They have used those contacts to create opportunities for presenting our products to new customers we have had some difficulty contacting.

The net effect of the relationship with Synergy has been business growth. They have delivered in a very professional manner. Our sales to new and existing customers have increased because of their involvement.

Kent Caplinger, Director of Ingredients/National Accounts, French’s Foodservice

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Synergy’s ability to develop new ideas for smoked foods has opened the door for our product in many restaurants. When we hired Synergy we thought if we had a 30% return on our investment that we would be doing good. Yet six months into our relationship, we are already over a 100% return on our investment. We feel that this is due to your contacts in the chain restaurant business, your ability to develop recipes that fit their concepts and just your overall hard work.

We appreciate your efforts and look forward to a long and prosperous relationship.

Stuart E. Powell, Vice President/GM CookShack, Inc.

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Chiquita Foodservice retained Synergy Restaurant Consultants to gain direct access to key decision makers at foodservice. Their industry knowledge and connections with decision makers at the National Account level enabled us to obtain key appointments with the most sought after chains. Due to their efforts we have improved food service sales by 4% over last year. I would strongly recommend Dean and Danny to any supplier.

Linda Walsh, Director Of Foodservice Sales, Chiquita Foodservice

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We engaged Synergy for a period of five years to be our culinary partner for multiple Nabisco Brands. Synergy opened our eyes to alternative selling strategies that made Nabisco a strategic partner to national chain accounts and a provider of solutions and not just cases. Because of their efforts we were able to develop new relationships and significantly drive sales through new product development initiatives. Synergy has been instrumental in our ability to drive foodservice sales.

Tony Berger, Vice President of Sales, Nabisco Foods

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For the past year, I have retained the services of Synergy and have worked quite closely with Dean to develop restaurant chain opportunities for my Garden VEGE PattiesTM as well as other Morningstar Farms products. As a result of these activities, Dean single-handedly convinced Denny’s (1,500 units) to test our Garden VEGE Patties™, which in turn led to a national roll-out. Additionally, Dean was very helpful in securing the business at Marie Calendar’s (146 units), Dick Clark’s American Bandstand Restaurants (now only 4 test units), and also assisted with Pizzeria Uno (140 units) and Chili’s (400 units). These successes have been instrumental in my Food Service division really getting on the map.

Franklin D. Poston, Vice President – Sales & Marketing, Food Service, Morningstar Farms

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Paramount Farms is the largest grower and processor of almonds and pistachios in the world. We retained Synergy Restaurant Consultants to assist us with two key foodservice initiatives: expanding Almond Accent product line, and creating new sales opportunities for almonds and pistachios.

Dean and Danny did a tremendous job of creating a distinctive line of high flavor almonds products. Their knowledge of industry trends and commercialization expertise was a huge advantage for Paramount Farms.

Synergy was integral to my Sales and Marketing team. Through their relationships and contacts we were able to secure appointments that were never possible through our traditional sales and marketing efforts. They have been great partners and I would highly recommend them to any supplier or manufacturer who is trying to grow their foodservice business.

Paul Hachigian, Former Vice President Of Sales And Marketing, Paramount Farms