May 26, 2015 | bitter foods, French McDonald's, McDo, sandwich trends
Greetings! Ah, Paris: City of Lights, bastion of haute cuisine… place to sample a Big Mac? If you want to know how the iconic American burger giant adapts itself to the demanding Parisian marketplace, read the excellent article by our associate Mandy DeLucia, who visited the French capital on a recent reconnaissance for a project with the Synergy team. She came away with a distinct impression that the Americans could learn a thing or two about le hamburger from the French. In other news, the restaurant industry continues its recovery, with the announcement that, for the first time ever, spending....May 24, 2015 | marketing to millennials, millenial trends, millennials and restaurants
These days, all eyes are on Millennials. Why is this? For starters, the Millennial generation population is anticipated to surpass Baby Boomers in 2015 thus becoming the biggest group in the United States. In fact, they are now the largest generation in the U.S. workforce. As restaurant operators, why should we care? Their spending power is $200 billion. Here are some important values of Millennials that encourage their dining habits: – They dine out more frequently at fast-casual restaurants. – They are adventurous and like trying new kinds of foods. – Quality of ingredients matters: They’re....May 22, 2015 | Los Angeles, restaurant labor, restaurant minimum wage
There has been a lot of talk across the U.S. about the seemingly ever-changing minimum wage debacle. Just Tuesday, Los Angeles City Council approved the increase of minimum wage to $15 from $9 to be effective by 2020. Los Angeles joins the rank with other major cities: San Francisco, Chico, and Seattle, which have also increased minimum wages to similar levels. The increase in wages will gradually occur over time, and business and nonprofit organizations with 25 or fewer employees have until 2021 to meet the increase. This is going to have a huge impact for restaurant operators....