Quick-service restaurant sales boosted by social media
Social media is continually proving its power on consumer choices.
A recent study conducted by Oglivy Public Relations reveals interesting findings on the effects of social media on buying consumer buying behavior.
This study tracked the experiences of 404 people between January and May 2011, relative to the five following brands: McDonald’s, Subway, KFC, Wendy’s and Taco Bell.
Key findings from this study:
- Consumers exposed to social media and news stories were 17 percent more likely to spend more at quick-service restaurants.
- Wendy’s customers who were exposed to social media and TV commercials were twice as likely to increase consumption.
- People who were exposed to social media and billboards were twice more likely to spend more at quick-service restaurants.
- KFC patrons were seven times more likely to spend more money after being exposed to social media.