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Nekter Juice Bar: An Example of Great Brand Messaging

Feb 15, 2014

We got more than we expected from our casual visit to a local Nekter Juice Bar the other day. When you walk into a typical smoothie bar, you’d likely come across a brightly lit space with colorful décor, upbeat music and fruit displayed on countertops.

But if you want to truly send a message – a message about your brand and what you stand for – this doesn’t cut it. At Nekter Juice Bar, they were able to incorporate their brand messaging with their interior design with these wonderful custom artwork pieces.

 

nekter smoothies

 

 

 


restaurant interior

 

What’s so neat about their art is that it helps the consumer understand what health benefits they can expect in their drinks with positive, uplifting messages throughout the store.

 

Not only does the customer feel good about their decision to visit, they are more informed and they get what Nekter is all about.